In this eleventh episode, Jack talks with Britt Lee. Britt is the co-founder of Pure Athlete and the author of Parenting the Pure Athlete. Britt served for over 20 years in various positions with Security Brands, a Fortune 500 company. Britt's company now focuses on helping executive leaders create and then deliver compelling brand messaging to both their internal and external audiences. Listen to this episode as Jack and Britt discuss the potential of Pure Athlete and the impact that it can have on parents and young athletes.